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Technology Strategy for Enterprise Leaders

Duality is a strategy and technology consulting firm that guides business leaders to become tech-native, enabling them to achieve their goals and outpace the competition effectively.

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TL; DR

Duality helps leaders answer the question: How will we leverage cutting-edge technology safely and effectively in every aspect of our business?

Being a tech-native organization doesn’t mean using that one killer app. It’s about mindset. Most companies will fail to become tech-native for one of the following reasons:

  • Your technology strategy does not exist
  • Your technology strategy lacks substance
  • Your team is not prepared
  • Your data is underleveraged

What we help you do…

Define

We start by helping you and your team define a Dream Outcome in your journey to become tech-native. Our approach encourages open dialogue and collaboration throughout the process. This ensures goals are created and agreed to collectively, not by fiat.

Elaborate

Once your Dream Outcome has been defined, we work with you and your team to understand what you are and are not doing today to achieve your goal, clarifying where you should double-down and identifying what remains to be achieved.

Collaborate

Working backward from the Dream Outcome, we assist you and your team in developing your own Strategy Blueprint. (No one knows your business better than you.) Working under our expert guidance, you’ll identify key milestones and potential bottlenecks, ensuring a clear path to success.

Approve

We work with you and your team to refine your Dream Outcome and Strategy Blueprint. The result is alignment on your goal paired with a clear roadmap on how to get there. You now have what you need to execute with success.

Step 1 With Us: One-Hour Strategy Snapshot


Everything we do is outcome-based. But we don't just agree to fly to your office to help you create the strategy and execution plan you so desperately need. There must be a vetting process for your org and ours.

In order to do that, we must get all of the answers we need to feel comfortable moving forward with providing you with our Blueprint Strategy Session. Our Strategy Snapshot is designed to ensure that you are ready for a more intense strategy engagement and are willing to put in the effort to be successful.

A FREE STRATEGY SESSION before we come to you. We need to understand what problems you are trying to solve, how invested you are in making transformative changes, and whether you’re willing to put in the work.

If you want to work with us... this is step #1. There are no exceptions. We make decisions based on facts and data.

The Problem

The reason most technology leaders fail to execute their vision

1

Your business OR technology strategy does not exist

Many companies we speak to have a technology strategy or a business strategy, but they don't align. Hoping your technology strategy will solve your business problems or vice versa doesn't work.You need a holistic business and technology strategy. And you need a plan to get there. Full stop.

2

Your current strategy lacks substance

Things we hear often: "We have a committee for [insert buzzword technology] that meets monthly and does nothing," or "We have dozens/hundreds of [insert buzzword technology] initiatives."

Good luck with that.

3

Your team is not prepared

With AI and other cutting-edge technologies, your top performers will continue to leave their colleagues further behind. Small, high-performing teams will replace multiple existing teams – and some roles will go away forever. Are you prepared for this? Or do you have bloated, inefficient teams holding you back?

4

Your data is underleveraged

Many firms have vast data but fail to harness it, missing out on transformative insights and advancements. Properly used, your data can revolutionize operations, spurring innovation and competitive edge. Is your data idle or a powerhouse driving your success?

So, what isThe solution?

If we haven’t convinced you yet… it’s probably because you’ve not spent time with us. We are an outcome-based firm. We want to help you develop a strategy that you can own and execute on. We will be there as you begin to execute to ensure you stay on the right path. We’re not giving you a cookie-cutter slide deck where we recommend that you just need to pay us a lot more money to figure this thing out. Our bet is that the value we provide will make you call us when you need help with the NEXT BIG THING. But right now, we win if we’re able to help our clients become tech-native and start seeing the future of business like we do.

Who is Duality?

We help our clients bridge the gap between business strategy and execution. We bring a unique combination of experience, ambition, and agility to every engagement with a focus on the long-term success of our clients' business.

Our primary objective is to help clients become tech-native, accelerating achievement of their business goals and ensuring they stay a step ahead of the competition.

Being a tech-native organization doesn't mean building or using that one killer app. It's about mindset and strategy. It's answering the question: How will we leverage the latest, cutting-edge technology safely and effectively in every aspect of our business in a way that serves our business goals?

With Duality, you don't just get a service provider; you get a partner that respects and understands your values and business. We strive to create strong relationships with our clients, empower them to define their Dream Outcome, and help them create an achievable plan to get to where they want to be.

How Duality helps?

Define. Elaborate. Collaborate. Approve.

We approach each engagement with a long-term view, ensuring that sustainability, maintainability, and stability are always at the core of our decisions and recommendations. Our teams have a rare combination of hands-on implementation experience and the managerial experience required to drive consensus, collaboration, and transformation.

Our Process,Your Success

THIS IS OUR STRATEGY

One-Hour Strategy Snapshot:

Clarifying chaos

This is completely FREE. In our complimentary one-hour session, we tackle your toughest problem, bringing the right minds together to turn chaos into clarity, with no further obligation.

We come to you:

Build a blueprint

When we blow you away and you love what you see, we want to come do more of this with you, where we will help you build and execute a clear, structured plan for becoming an tech-native organization.

Sustained support:

Keeping order

Our engagement extends beyond a single session. At the conclusion of our two-day on-site, we also schedule six monthly, one-hour strategy sessions to discuss how you are progressing against your blueprint, adapt to new challenges and ensure your vision stays focused and unobstructed.

Scaling up:

Peripheral vision

Something come up along the way that you weren’t expecting? We can help create a support plan that works for you and keeps you moving toward your Dream Outcome. And if it’s software delivery support you need, we’re probably better than anyone else you’ve ever worked with.

Wondering what’s yourInvestment?

Every step in our engagement is designed to maximize the value you’re receiving

You’ll never get a hard sell from us to move to the next step. For example, if we don’t BOTH leave our FREE one-hour strategy session fist bumping our way into our on-site strategy blueprint session, you won’t get 17 emails and phone calls from us pitching it, and you’ll never get one of those idiotic “break up” emails. The Blueprint Strategy on-site will nail your Dream Outcome, your key milestones, and leave you with a clear picture of your tech-native future. $25,000 one-time.

Are you booked?

Unlock expert insights and elevate your business. Schedule a consultation with our tech experts today.

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FAQs

We are based in the US, and are a US-first company. While we can support the 24h dev cycle, our experience indicates this is a great way to blow a ton of money on facilitators. We do have team members in Poland, Latam as well.